‘Tomato Girl Make-Up’ Goes Viral on TikTok With Millions of Views

After the eruption of European summer trips, which are often referred to as ‘Euro summer’ online, and the flood of outfit hauls on social media, it is now time to delve into what is currently trending. Let’s explore what celebrities and influencers are taking with them for their vacations.

One popular aesthetic that has been trending due to the rising popularity of European vacations is known as the ‘tomato girl summer.’

This hashtag alone has garnered an impressive eight million views on TikTok. Despite its name, the tomato girl look is actually inspired by the fashion style prevalent in Mediterranean regions, where tomato-based dishes are particularly popular. When envisioning this aesthetic, think of idyllic destinations like the Amalfi Coast or Barcelona.

Fashion experts at Boohoo have conducted extensive research on the latest summer trends, and they are here to share their tips with you on how to achieve the coveted tomato girl summer look.

Tomato Girl make-up is TikTok’s fave

Image: Instagram @haileybieber

Tomato girl makeup is currently trending on TikTok with over four million views. However, you can achieve the vacation blush look without exposing your skin to excessive sunlight. Faking a vacation blush is a great way to protect your skin and still achieve that summer glow. To create the tomato girl summer makeup look, start by applying skincare products.

Ruffles have taken the internet by storm

Pinterest searches for ruffles have surged on social media. ‘Ruffle dress’ searches increased by 170% and ‘ruffle skirt’ by 194%. TikTok has caught onto this trend with #ruffledress reaching 30.8 million views. Celebrities like Elsa Hosk, Hailey Bieber, Emily Ratajkowski, and Doja Cat have also embraced this style.

Pair the dress with sandals for a casual look or elegant heels and a matching bag for a dressier option. Consider adding a floral corsage choker necklace for a bolder statement. This dress is perfect for a night out in Greece, Spain, or Italy.

Crochet is a vacation must-have

Crochet is the go-to material this season. Searches for crochet fashion have increased significantly in the past year. Influencers and celebrities, like Alix Earles and Heidi Klum, have been seen wearing crochet outfits.

Crochet is versatile and can be worn casually at the beach or dressed up for a night out. It’s also ideal for layering on cooler nights, making it a must-pack item for a European holiday.

Don’t forget to bring a stylish vacation hat

Stylish hats are trending in Europe this summer. The hashtag ‘strawhatseason’ on TikTok has 1.4 million views. Nadia Bartel showcased her straw hat ensemble to 345,000 Instagram followers. Straw hats in Santorini offer excellent sun protection.

Linen pants are a must in your suitcase

Linen trousers are popular among European women, especially in summer. They are breathable and lightweight, keeping you cool in hot weather. Searches for ‘linen pants’ have increased by 278% in the past five years, making them a summer staple.

Matilda Djerf styled baby pink linen trousers with a white overshirt on Instagram, while Sienna Miller wore a tailored blue and white striped suit to Wimbledon.

Sandals are a summer staple

Sandals are one of the most popular shoes this season, with a significant rise in Pinterest searches for ‘sandals’ and a viral TikTok hashtag ‘summersandals2023.’ It seems that everyone is loving them including Nicole Scherzinger, who has been seen sporting black chunky sandals during her recent trips to Portugal and Santorini.

For those exploring European cities like Athens and Positano, it’s important to have a comfortable shoe that can handle not only the amount of walking but also the uneven cobbled streets. Opting for a comfortable and versatile pair of neutral sandals will ensure they can be paired with any outfit while keeping your feet cool and sweat-free, unlike sneakers.