The Forever Iconic Carmen Electra Hosted the Launch Party for the I.AM.GIA ‘Platinum’ Collection

Australian fashion brand I.AM.GIA marked the debut of its ‘Platinum Collection’ with a celebratory event in the House of GIA on Friday, August 25, 2023. The event was hosted by iconic figure – and face of the ‘Platinum Collection’ – Carmen Electra and took place at a private mansion.

The ambiance of the party evoked memories of the early 2000s MTV Cribs show, complete with luxurious cars, a spacious outdoor pool, and a red carpet adorned with simulated paparazzi.

August 25, 2023
PICTURED: GV I.AM.GIA’s House of Gia hosted by Carmen Electra
Los Angeles, CA
ⒸBabak Rachpoot
RACHPOOT.COM

VIP  guests, including Alana Pallister, the founder and CEO of GIA, as well as Shannon and Shannade Clermont, Symone, Gigi Goode, and many more, graced the red carpet. The attendees enjoyed Body vodka as they celebrated the unveiling of the new collection.

There is no Y2K trend without Carmen Electra

Carmen Electra ’03
Image Credit: Getty

If you profess to be a Y2K fashion enthusiast but remain unfamiliar with Carmen Electra, then you’re simply not the real deal.

Speaking as someone who grew up throughout the late 90s and the 2000s, I can confidently assert that Carmen Electra stood as one of the definitive icons of our era, particularly in terms of her fashion sensibilities. The roots of what many recognize as the ‘Y2K’ trend can be traced back to Carmen Electra.

Given the Australian brand I.AM.GIA.’s strong embrace of the aesthetics from the 2000s, it was only fitting that Carmen Electra – the quintessential ‘it girl’ of that era – became the face of their latest collection, ‘Platinum.’

Carmen Electra in I.AM.GIA for Platinum Collection Campaign 2023

The visuals from the ‘Platinum’ campaign instantly transported me back to those moments of watching Carmen Electra as an MTVVJ (Music Television Video Jockey), especially during the annual televised MTV Spring Break event.

Despite achieving icon status in the early 2000s, Carmen Electra hasn’t faded from relevance, remaining one of the most alluring women of our time.

As recent as this past July, Electra reunited with her Baywatch co-star for a nostalgic SKIMS swimwear campaign,  celebrating the enduring charm she embodies.

I.AM.GIA has been known as the ‘disruptor brand’ since its launch in 2017

Introduced to the Australian scene in May 2017 by siblings Alana and Stevie Pallister, I.AM.GIA swiftly ascended to the status of a ‘disruptor brand.’ This rapid elevation was fueled by a fascination with celebrities, as evidenced by its notable fan base including Kylie Jenner, Jayda Cheaves, Selena Gomez, and more.

A particularly significant seal of approval arrived when Ariana Grande donned I.AM.GIA’s ‘Aurora’ bikini in the widely viral “Thank U, Next” music video of 2018.

Check the full ‘Platinum’ campaign below, and shop Carmen Electra’s looks here.