GTL: Jimmy Paul Creates ‘Shipwrecked Finger Waves’ for Jason Wu NYFW SS’24

Jimmy Paul works with TRESemmé to create the ‘Shipwrecked Finger Waves’ look from the Jason Wu NYFW SS‘24 show.

NEW YORK, NEW YORK – SEPTEMBER 10: A model prepares backstage for TRESemme X Jason Wu during NYFW on September 10, 2023, in New York City. (Photo by Dave Kotinsky/Getty Images for TRESemme)

During Jason Wu’s show at NYFW (New York Fashion Week) for the Spring/Summer ’24 collection, a distinctive hairstyle caught the attention of fashion aficionados. Dubbed the ‘Shipwrecked Finger Waves,’ this wet look / mermaid-like aesthetic graced the runway, beautifully displayed by models Amelia Gray, Lulu Tenny, and Sui He.

The mastermind behind the Shipwrecked Finger Waves is none other than celebrity hair artist Jimmy Paul.

With over 30 years working as a hairstylist in fashion, Jimmy Paul has become one of the most recognized names in the hair industry. He has has worked across the globe with brands like Orbie, Bumble and Bumble, and Clinique, to name a few.

For Jason Wu’s SS’24 runway show, it only made sense that the iconic Jimmy Paul worked with TRESemmé this season to create another iconic NYFW runway look. Speaking about the look, Paul said,

“There is a deconstructed element to this collection. In speaking with Jason Wu, I wanted to create a look that felt like the models just emerged from a shipwreck. The TRESemmé products allowed us to achieve a wet, nearly drenched appearance without sacrificing the fluid movement of the natural hair texture.”

Photo by Dave Kotinsky/Getty Images for TRESemme

The hairstyle is not just about the aquatic allure but also carries undertones of rebellion. It’s reminiscent of punk and gothic motifs, which have been steadily seeping into the fashion scene this season.

The juxtaposition of the delicate, wavy hairstyle with edgier themes creates a fresh and intriguing look.

This bold statement from Jason Wu and Jimmy Paul serves as a reminder of how fashion continually evolves, drawing inspiration from both the past and the unpredictable forces of nature.

Take a peek below to see exactly how Jimmy Paul created the Shipwrecked Finger Waves using all TRESemmé products.

Shipwrecked Finger Waves

Get the look

TRESemmé products used:

 TRESemmé Mega Control Hair Gel

 TRESemmé Keratin Smooth Shine Serum

 TRESemmé  Extra Hold Mousse

TRESemmé Ultra Fine Hairspray

NEW YORK, NEW YORK – SEPTEMBER 10: TRESemme Extra Hold Hairspray is used backstage for TRESemme X Jason Wu during NYFW on September 10, 2023, in New York City. (Photo by Dave Kotinsky/Getty Images for TRESemme)

The breakdown

• Step 1: Once dampened, begin sectioning the hair and apply TRESemmé Mega Control Hair Gel throughout. Use a comb to distribute the gel from root to end.

• Step 2: Apply TRESemmé Keratin Smooth Shine Serum throughout to impart shine and a reflective wet look. Scrunch TRESemmé Extra Hold Mousse into the hair to add texture and hold. ​

• Step 3: Create a deep side part with a finger wave swoop across the forehead. Brush the rest of the hair behind the ear. PRO TIP – Set the wave in place with a cover clip and remove it once dry.

• Step 4: Finish the look with TRESemmé Ultra Fine Hairspray for natural control.