GTL: Celebrity Hairstylist Guido Creates the ‘Downtown Updo’ for Khaite NYFW SS’24
Guido Palau partnered with TRESemmé to create the ‘Downtown Updo’ for Khaite Spring/Summer ’24 NYFW show.
Image Courtesy of TRESemmé / Getty Images
The New York Fashion Week (NYFW) Spring/Summer ’24 season was a spectacle to remember. One look that captivated audiences was the ‘Downtown Updo,’ seen during the KHAITE show.
This hairstyle, crafted by celebrity hairstylist, Guido Palau perfectly encapsulated the season’s trend of blending gothic aesthetics with modern twists.
And guess what? You can recreate this stunning look with a little help from TRESemmé products!
Image Courtesy of TRESemmé / Getty Images
The Appeal of Modern Gothic Aesthetics
Before we dive into the how-to, it’s essential to understand the allure of modern Gothic aesthetics. While traditionally associated with dark, mysterious vibes, the style has evolved to incorporate sleek and contemporary elements.
This transformation has made it a popular choice in modern fashion, creating an aesthetic that is both tough and cool.
Image Courtesy of TRESemmé / Getty Images
The Downtown Updo: A Look into the Trend
Guido, the mastermind hairstylist behind this look, designed the Downtown Updo to make a statement. The hairstyle brings together chic and effortless elements to create a look that is both sophisticated and edgy. Its versatility also makes it ideal for anything from a casual night out to the Khaite NYFW runway show. Guido said,
“This collection is very chic, so I wanted to create a style that complimented the vibe of the clothes with a natural downtown feel. The TRESemmé products allow the look to feel natural while still creating the toughness we were going for, rather than a soft, romantic style.”
Image Courtesy of TRESemmé / Getty Images
TRESemmé Products Used
The Breakdown
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Step 1: Start by prepping the hair with TRESemmé Extra Hold Mousse to give hair hold while creating a touchable texture that looks tough, and then smooth through TRESemmé Keratin Smooth Shine Serum for extra gloss.
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Step 2: Pull hair back into a ponytail and catch it with an elastic but don’t pull it all through so that the back is hanging down to ensure it looks a little messy and cool.
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Step 3: Secure the shape with pins, and then mist it with TRESemmé Ultra Fine Hairspray to give hair control without the style becoming stiff.
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