Still Here Expands Its Horizon With Madison Avenue Store

The iconic denim and ready-to-wear brand Still Here has made a bold move, opening the doors to its second location in the heart of New York City’s esteemed Madison Avenue. This strategic expansion into the luxury market is a defining moment for the brand, poised to revolutionize the retail experience for its discerning consumers.

Credit: Still Here

On Thursday, December 7, 2023, fans and friends of the brand witnessed a lively atmosphere at 905 Madison Avenue in celebration of Still Here’s second location. Upon entering the store, guests were greeted with tables adorned with delectable snacks such as Dolma, decadent baklava, flan with coffee liquor, and more. The evening’s celebratory drinks were meticulously crafted using Condesa Gin from Mexico City, featuring a selection that included a Palo Santo Martini, Dirty Vodka Martini, Rumor Rose’s Rose, ETI NYC’s saffron wine, and a standout favorite, the Jardinero.

Sonia Mosseri, the co-founder of Still Here, personally infused her creative vision into every aspect of the new Madison Avenue store. Taking a hands-on approach from inception to completion, Mosseri designed and furnished the entire space, aiming beyond a simple retail outlet.

The objective is not merely to offer iconic jeans – it’s about crafting a haven where customers can linger, soak in the carefully curated atmosphere, and savor a cup of Still Here’s sustainably made coffee. The brand’s innovative use of leftover materials from denim production underscores its commitment to eco-friendly practices, seamlessly woven into the fabric of its identity.

Credit: Still Here

The Madison Avenue store introduces a distinctive ambiance, setting it apart from the original Soho location. Mosseri’s goal was to make every visitor feel as though they’d just entered their best friend’s living room. The space is a careful blend of modern elegance and warm invitation, fostering an environment where consumers can shop for high-quality pieces while forging a personal connection with the brand.

Looking ahead to Spring 2024, Still Here has ambitious plans to launch its first-ever in-store tailor service. This move allows consumers to not only choose their favorite denim styles but also undergo custom fittings for alterations, monogramming, and other personalized details. It’s a significant step toward enhancing the brand’s commitment to individualization and customer satisfaction.

Still Here’s expansion on Madison Avenue is more than just a new location – it’s a testament to the brand’s dedication to innovation, sustainability, and the creation of an unparalleled retail experience. As they continue to make waves in the fashion industry, Still Here is steadfast in its mission to redefine the norms and set new standards for the modern, discerning consumer.