Squigs Beauty and Big Feelings Host Clips and Sips Event

Both Squigs Beauty and Big Feelings came together at the Upper East Side’s Big Feelings flagship store for a night of self-care, shopping, and sweet treats. As part of the event, guests were able to create their own claw clips that featured a specific pattern paired with their own print.

After finishing up their claw clip, guests were invited to sip champagne and indulge in cupcakes from Sprinkles Cupcakes while taking a trip around the shop to see several activations. 

There was a designated Squigs mirror decorated for photo-ops that included a selection of hair care items from the brand.

The entire store was set up with items from both brands scattered throughout such as slippers from Big Feelings and the essential Squigs Gooseberry Delight Hair Oil. 

However, the most special part of the event and the store in general was on the second floor. The Big Feelings store has three uniquely designed sensory rooms that double up as photo-ops.

The store has a charismatic charm to it that particularly follows its brand mission of acceptance and mental health awareness. In particular, there’s a wall of sticky notes with empowering messages on them along with messages on the floor.

About Big Feelings

Big Feelings is a new loungewear brand founded by fashion heavyweights Andrew Rosen and Stacey Bendet. The brand focuses on community-based mental health support and emotional well-being. The brand’s designs are simple with a focus on color and comfortability. One-percent of every Big Feelings purchase goes to the Togetherness Fund, which provides resources to Gen Z-based mental health organizations such as Project Healthy Minds.

About Squigs Beauty

Squigs Beauty was founded by Nikita Charuza in 2022 and has been on the rise since. The beauty and hair-care brand is known for its playful packaging and eye-catching products. Squigs is free of unnatural fragrances and dyes while instead basing their formulas on traditional Indian hair oiling and the DIY products that were a major part of Charuza’s childhood.Their hair oil recently received an Allure Best of Beauty Award this year in the Clean Beauty category.