GTL: Christian Cowan’s Fall 2024 Show With TRESemmé

On Sunday, Christian Cowan held his New York Fashion Week show at the Harmonie Club, and TNB went backstage to experience all the hair and makeup styling.

Global lead Smashbox artist Lori Taylor Davis curated all the makeup looks for the show. Davis has worked alongside Cowan on several past season shows.

For Fall 2024, Davis emphasized that the makeup is mostly simple but includes a few gems along the eyes and heavy blush.

Photo by Dave Kotinsky, GETTY Images for TRESemmé

On each mirror, the makeup look is laid out on paper with a message from Cowan reading, “The look is ‘Mob Wives,’ but not really ’cause SHE is not the wife. She is the BOSS.” That sentiment was apparent in both the makeup and hair.

TRESemmé hair artist Justine Marjan made use of wigs and big pin-up curls to encapsulate the femme fatale vibe. Marjan said,

“The inspiration for this look is expensive with a sense of luxury and confidence. The hair is polished, coiffed, and structured with a classic set and then brushed out.”

Photo by Dave Kotinsky/Getty Images for TRESemme

Each model’s hairstyle is specifically tailored to their hair type. Models with kinky or curly hair were allowed to sport their natural hair in more of an updo than wearing one of the wigs. Mousse provided a necessary grip to keep the hair slick and stuck in place beside intricately placed pins.

Photo by Dave Kotinsky/Getty Images for TRESemme

The ‘Polished Sophistication’ styling added to the complete look of the show’s dazzling designs. In all, the Christian Cowan show paid great tribute to the women of upscale New York City who are independent, trailblazing, and stylish.

Key products used

To get the full look

Step 1: Prep damp hair with TRESemmé Extra Hold Mousse and TRESemmé Keratin Smooth Weightless Perfecting Leave-In Lotion and then blow-dry with a round brush for volume.
Step 2: Spray a light mist of TRESemmé Extra Hold Hairspray through dry hair and brush through.
Step 3: Use a 1 1/4-inch iron to create a classic ‘roller set’ on dry hair and then pin on-base to cool.
Step 4: When hair is cool, remove all pins, then brush through and back brush at the roots.
Step 5: Brush back and shape with hands to create a coiffed, swept-off-the-face finish.
Step 6: Finish the look with TRESemmé Extra Hold Hairspray and TRESemmé Keratin Smooth Weightless Silky Shine Spray.