Sol de Janeiro Lights Up NYC With Exclusive Pop-Up Event

Photo Credit: Michael Stewart

Sol de Janeiro, the vibrant beauty brand known for its irresistible scents and luxurious skincare, made a dazzling splash in New York City’s Meatpacking District with an exclusive opening party for their latest pop-up. The event showcased the brand’s newest releases: the sumptuous Delicia Drench Body Butter and the intoxicating Cheirosa 59 Perfume Mist.

Photo Credit: Michael Stewart

The star-studded affair attracted a glamorous crowd, including notable personalities such as Grammy Award-winning artist Victoria Monet, TikTok sensation Alix Earle, and multi-talented actress and singer Nazanin Mandi. The atmosphere was electric as guests mingled and immersed themselves in the world of Sol de Janeiro.

Photo Credit: Michael Stewart

Attendees were treated to a sensory feast, with Instagram-worthy activations featuring life-sized Sol de Janeiro products perfect for capturing the moment. The highlight of the evening was the innovative VR hand massages, which provided guests with skin hydration analysis while indulging in the brand’s signature scents. To complement the experience, guests savored bespoke cocktails infused with the essence of Sol de Janeiro, adding an extra layer of delight to the festivities.

For those who couldn’t attend the exclusive event, fear not! The public pop-up is now open to all from February 16th to February 25th, 2024, located at 414 West 14th Street. Here, visitors can explore and shop the latest offerings from Sol de Janeiro, including the luxurious Delicia Drench Body Butter and the captivating Cheirosa 59 Perfume Mist.

Can’t make it to the pop-up?

Don’t worry, Sol de Janeiro’s delightful products are available online at soldejaneiro.com and at Sephora stores nationwide, ensuring that everyone can experience the essence of Brazilian beauty wherever they may be.