Amalie Gassman Hosts Abrand Jeans’ Baggy Collection Launch Celebration in SoHo

Credit: Abrand

On Wednesday, February 21, 2024, the fashion world witnessed a momentous occasion as Abrand Jeans, the trendy Australian brand, unveiled its highly anticipated ‘Baggy Collection’ in collaboration with creative powerhouse and influencer, Amalie Gassmann. The launch event, held at the Flower Shop’s sister restaurant, Little Ways, in SoHo, NYC, was nothing short of spectacular.

Credit: Abrand

Hosted by Amalie Gassmann herself, the exclusive dinner party brought together a star-studded guest list of fashion pioneers and trendsetters from the creative space. Among them were models Tyler Mazaheri, Eric Jess, and Casimere Jollette, alongside DJ and photographer Lumia Nocito and Anaa Saber, creating an atmosphere buzzing with style and creativity.

What set the evening apart was not just the gathering of notable personalities, but the way they embodied the essence of the Baggy Collection. Guests were decked out in the campaign outfits, showcasing the versatility and chic appeal of Abrand Jeans’ latest offerings. It was a true testament to the brand’s ability to merge comfort and style seamlessly. As glasses clinked and conversations flowed, the party served as a dynamic platform for the hard launch of the Baggy Collection into the global market. With each attendee adding their unique flair to the ensembles, the event encapsulated the spirit of self-expression and individuality that defines Abrand Jeans.

From the vibrant energy to the impeccable style on display, the night was a celebration of fashion at its finest. As guests mingled and enjoyed the ambiance, it was clear that Abrand Jeans and Amalie Gassmann had struck a chord with their innovative approach to denim.

This collaboration marks a shift in fashion towards comfort as the most sought-after denim trend, driving demand for bigger, more stylish silhouettes. Amalie Gassmann, who is renowned for her unique style, directs, produces, styles, and stars in Abrand’s latest campaign, celebrating the resurgence of baggy jeans. With a focus on luxury, she aims to showcase these essential staples.

The new collection offers a variety of styles, from classic blue stone-washes to tinted fashion sets, catering to diverse preferences. Gassmann highlights the versatility of the pieces, expressing confidence in the timeless appeal of the ‘Baggy’ fit. Additionally, the collection introduces a progressive entry price point, ranging from $108 to $138, ensuring premium quality at an accessible cost.