Revlon Presents the Live Boldly Experience in SoHo

Though New York Fashion Week has come to a close, the experiences haven’t.

Revlon held their ‘Live Boldly Experience‘ in SoHo last Saturday to celebrate Revlon’s line of iconic products. The experience saw a flood of attendees from the moment the doors opened. Attendees were invited to sip some hot chocolate while waiting to be welcomed inside.

The decor of the pop-up was perfectly fit to the Revlon brand. The iconic Revlon Red was part of every aspect of the space. There was an AI look generator as well that could be used to find the best makeup look to match a certain aesthetic. From mid-century goth to ‘coquette,’ the Revlon booth accounted for just about every style. Face massages were also a part of the entire experience. 

Credit: Revlon

The new Illuminance Skin-Caring Foundation was lined on shelves for attendees to glimpse at before having their shade matched. The foundation is a sheer natural finish that mirrors almost a skin-like texture while additionally providing a radiant finish.

The Illuminance line prides itself on combining both makeup and skincare. While giving the skin a daily glow, the foundation is formulated with ingredients to improve skin texture and reduce the appearance of fine lines and wrinkles within weeks of usage. The foundation is best paired with their new gel blush that “provides sheer cheek color and visibly plumps with a healthy-looking glow.” 

Credit: Revlon

Additionally, attendees were able to find their perfect shade among the Super Lustrous Lipstick line. Depending on one’s personal style, shades could be mixed to find a true match. Only 12 lip shades were available to try, but luckily the Super Lustrous line has over 80 shades that can fit a range of moods and complete looks.

Credit: Revlon

After taking part in every activation, attendees were sent home with a goody bag filled with products from both the Illuminance line and the Super Lustrous Lipsticks.

The event was a successful balance between beauty and innovation – and the Illuminance products are sure to be a spring and summer staple for a glowy and natural look.