QUAY and SZA Announce ‘Sides of SZA’

Global eyewear brand QUAY has partnered up with musician SZA to create the ‘Sides of SZA’ – an exclusive edit for their  spring collection. The campaign stars the four-times Grammy Award-winning musician in eight unique frames that truly reflect her aesthetic. From bold colors to oversized frames and statement pieces, SZA’s influence is written all over the release.

In the world of music and fashion, few names carry the weight and influence of SZA. Known for her soulful voice, distinctive style, and empowering lyrics, SZA has become an icon for self-expression and individuality. Now, in a highly anticipated collaboration with eyewear brand QUAY, she’s bringing her unique flair to a new collection of sunglasses aptly named, ‘Sides of SZA.’

The collection features eight distinct sunglasses styles, each capturing the dynamic energy and personality of the acclaimed artist. From bold color pops to oversized frames and statement designs, the Sides of SZA collection is a show-stopping edit that reflects SZA’s multifaceted identity.

SZA’s partnership with QUAY is a natural fit, as both embody a spirit of originality and self-assurance. SZA said,

“When I think of QUAY, I think confident, playful, and stylish. This edit has been an incredible opportunity to partner on. Self-expression is in our nature – I hope fans feel empowered to make their own rules and find styles that resonate with all the different sides of them.”

The Sides of SZA collection isn’t just about fashion – it’s about confidence and individuality. Designed to inspire, each pair of sunglasses offers on-trend silhouettes for any moment or mood. As fans gear up to enjoy SZA’s performances at summer festivals around the world, these sunglasses serve as the ultimate accessory for self-expression.

Standout pieces in the collection include TTYL, a Y2K-inspired rimless style with apricot tinted lenses, and SZA’s personal favorite, ON SET, a studded, oversized, wraparound shade featuring a brushed gold frame and gradient lens.

For QUAY, the partnership with SZA is a celebration of their deep-rooted connection to music and self-expression. David Adamson, CMO for QUAY, said,

“We are thrilled to team up with SZA for this exclusive edit. QUAY is rooted in self-expression. Our brand was born in the music festival scene, so we are intrinsically connected to music. Collaborating with a unique talent like SZA was an undeniable and natural expression of the brand. SZA brings a level of creativity and a signature style to everything she touches. [Sides of SZA] is no exception.”

Music fans across the globe can now elevate their accessory game with sunglasses that reflect not only their personal style but their love for SZA. The Sides of SZA collection is available for purchase online via QUAY’s official website and select retail partners as of May 1, 2024.

About QUAY

Born in the vibrant festival scene, QUAY merges music and fashion to create trend-forward designer eyewear for any moment or mood. Known for stylish and modern designs, QUAY rewrites the rules and inspires you to be your most authentic self. The eyewear brand has a strong history of partnering with dynamic talent, including Danielle Guizio, Jennifer Lopez, Maluma, and more.

About SZA

SZA is a four-time Grammy Award-winning artist and Academy Awards nominee known for her critically acclaimed multi-platinum sophomore album, SOS. With a multitude of accolades to her name, including Billboard Music Awards’ Top R&B Female Artist and iHeart Music Awards, SZA continues to set the standard for creativity and songwriting while shattering records with over 10 billion streams worldwide across all platforms.