Where We Were: The House of Amouage Grand Opening at American Dream Mall

The boutique is the first flagship store of the perfumery ‘Amouage’ in the US

Amouage, a perfume company from Oman, is renowned for their high-quality perfumes. Founded in 1983 by the Albusaidi family, the goal of the perfume house was to be ‘the gift of kings.’ The company is known for its unique mix of Eastern and Western influences, creating a modern and artistic take on traditional Arabian perfumery. Their collections reflect Oman’s history as a trading center for incense and myrrh. 

The boutique at American Dream Mall focuses on providing guests with a unique and personal fragrance shopping experience. As one enters the store, bottles are spread out in a cohesive manner. Guests are heavily encouraged to try out different scents lined up on their intricate sand dune-inspired shelves.

Rather than taking a more-gender neutral route, the brand creates both masculine and feminine versions of their fragrances. However, the brand’s Opus line from their Library collection is a gender-neutral line born out of experimentation of undiscovered notes and artistic freedom. 

All fragrances follow a distinct scent of the olfactory families. From citrus to woodsy to floral to ambery to leathery, the store’s most unique feature highlights these families in the form of a system where one can place different fragrance notes and sensations to figure out which Amouage perfume would be best.

In order to create the most distinct and refined fragrances in the world, the House of Amouage sought the help of 30 perfumers since its fruition. Most fragrances have a perfume concentration of 20% to 25% and many are connected by the same base note. However, even a slight change in ingredients can differ the scent trail. 

Some of our favorite scents we were able to try included Love Delight, Blossom Love, Jubilation 25, and Guidance which has been captivating TikTok as well.

Amouage  provides an experience that is captivating, precise, and unique to each person. Fragrances differ skin to skin, so taking advantage of the opportunity to choose with the help of store attendees and their interactive wall made the experience worthwhile. 

Amouage at American Dream Mall is open now. And no worries – appointments aren’t necessary. Simply walk in and smell what the brand has to offer.